This is the first article in a series on product photography for bakeries. I will add a link to the next article at the bottom so you can easily follow along.
Product images are the anchor of your product pages and ultimately determine whether customers choose to purchase 🥳 (or not purchase 😢) your items. You don’t have to have a professional quality camera or years of experience to take professional looking pictures. All you need is a decent phone, a couple of extra hours to experiment, and a few inexpensive tools.
Why product photography is important
When it comes to fresh food like baked goods, customers shop with their eyes first. The more visually appealing your items look, the more you will sell. People can process visual information 60,000 times faster than text and 90% of the information that comes to our brains visual.
🚀 Sales: 67% of customers rank image quality as “very important” when making a purchasing decision.
🤩 Brand: Your product images help tell your brand story and are usually a customer’s first impression of you.
What is the goal?
To present polished, consistent, professional images that create an emotional connection with customers.
We are breaking this guide into manageable topics:
- Overview (You are here)
- Tools & Equipment
6 Quick tips
Here are 6 quick tips to get you started.
- Natural light is better than artificial. Try shooting next to a well lit window or outside on a cloudy day.
- Invest in a tripod for crisp, detailed shots.
- Use a reflector or white foam board to fill in shadows or add more light.
- Use a consistent angle for your main product image.
- Simple and uncluttered backgrounds will make your items stand out.
- Give your items some scale. For cookies try holding one in your hand and for cakes try using a cake stand.