Marketing-Guidelines-Hero

Frosting Marketing Guidelines

We are so happy that you have chosen Frosting to help grow your bakery. Now that you are up and running, we want to provide you with some tools and tips to help you increase customer awareness, so your customers can start placing orders today!

Marketing buttons

One of the first steps your should take is to add a marketing button to your website that links to your Frosting store.  We built the buttons so you don’t have to.  You’ll need two things:  An image that you will use as the button and your Frosting store URL.

Store URL

 
Steps to find your Frosting Store URL:
  1.  Go to the Find a Bakery page.
  2.  Click on your bakery.
  3. Right-click on the URL in the Address bar and select ‘Copy’.

* Note: You can follow the steps above to create links to products as well.

Buttons

 
Steps to download a button:
  1.  Right-click in the center of the button your want to use.
  2.  Select ‘Save Image As…’ and download the image to your computer.
  3. Upload the image to your website.
  4. Point the link to your Frosting Store or product listing by pasting the link you copied earlier.

Small - 32px height

Medium - 64px height

Large (Order Online) - 123px height

Large (Find us on) - 118px height

Long - 95px height

Large Box - 79px height

Square Button - 32px height

Help!

If you need help inserting the button on your website you can always reach out to us at Contact us

How to Write Effective Product Titles

Your Product Title is the most important text on your listing.  Why?  Because it’s the first text that a customer will read and it will be the headline on Google search results and Facebook posts. 

Key Lime Pie listing on Frosting
Google Result
Facebook Post

Best Practices to create Product Titles

Standardize your Product Titles

Benefits
  • Less time spent coming up with new Product Titles
  • Customers can quickly identify the exact product they are looking for
  • Much more visually appealing Shop Page

Some product categories are more straightforward than others.  When it comes to creating a Product Title for a key lime pie ‘Key Lime Pie’ works fine.  Other categories like cakes and cookies can be more challenging, but you will be able to breeze through it if you have a standard and stick to it.

Below are some templates and examples to get you started. 

Cakes

(1)Theme (2)Holiday or Occasion (3)Product Category – Size
Examples:
(1)Elf on the Shelf (2)Christmas (3)Cake – 15 Servings
(1)Sprinkle Covered (2)Birthday (3)Cake – 20 Servings

Decorated Cookies

(1)Theme (2)Holiday or Occasion (3)Product Category
Examples:
(1)Elegant (2)Baby Shower (3)Cookies
(1)#1 Teacher (2) Back to School (3)Cookie & Gift Card

You might not want to add a Size if you are going to allow customers to choose from different sizes and quantities.

Use focus keywords for your title

Simpler, focused titles are usually better.  So how would you put this into practice?  Think about the first sentence that a customer would say if they were ordering this item in person. 

It would probably sound something like this, “My daughter is graduating college, and I would like to order a Dr. Seuss themed graduation cake for the party.”

A simple Product Title for this cake could be: Dr. Seuss Graduation Cake

💥 Boom! Done! 👏

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