Sell on Frosting

Grow your business with the only online marketplace for bakeries and home bakers.

Frosting empowers bakeries to succeed selling online.

Learn more

What is Frosting?

Frosting is a community marketplace that allows customers to conveniently buy custom cakes, cookies, and other sweet treats from local bakeries and bakers online.

Why Frosting?

Frosting’s mission is to spread joy by helping people celebrate life’s sweetest occasions. We believe that the best way to accomplish this mission is by building a strong community of creative bakeries and entrepreneurial
home bakers.

Our Mission & Principles

What is Frosting?

We are committed to guiding you every step of the way. We’ll help to get your shop set up, promote your bakery, and impress your customers.

Selling in 3 steps

All the tools you need to start, run, and grow your bakery online.
Add Items

Add as many items to your store as you want. Include pictures and details that make your items shine.

Customers Place Orders

Customers use Frosting to find bakeries around them, browse through items, and customize their order.

Bake & Decorate

Our system automatically sends you all the order details. Once the order is ready, customers will pick up the order from you.

Reach customers on any device

Bring your products to life and transform your business online

Frosting is how you turn followers into customers.

Grow your business like never before

In addition to baked goods, you can diversify your income by selling...

Monthly Subscriptions

Frosting makes it easy for customers and business to buy curated monthly subscriptions.  Here are a few ideas:

  • Cookies for waiting rooms. Doctors, Lawyers, Dentists, Banks, Car Dealerships
  • Birthday Cakes for monthly corporate birthday parties.
  • Logo cookies for businesses to send to clients and customers. Mortgage Brokers, Realtors, Insurance Agents, Salesmen.

Decorating Classes

Meeting new customers while getting paid to do what you love is the ultimate win-win.  Here are some ideas of classes you can sell:

  • Birthday parties
  • Sip & Decorate
  • Business team building
  • Holiday themed classes
  • Girl’s Night Out
  • Church and schools

Add-ons and Upsells

Add-ons are the easiest way to earn more money from every sale. A few examples are:

  • Individually wrapped cookies
  • Local Delivery
  • Custom cake toppers

A popular trend is selling your own line of custom baking supplies and you can do that on Frosting.  Some popular baking supplies include:

  • Sprinkle mixes
  • Cookie cutters
  • Stencils

All the features and tools you need in one place.

We have your back

We are here to guide you every step of the way because the only way Frosting succeeds is if our bakeries do too.  We can help launch your store, create item templates, advise on branding, product messaging, and photography.

Technical Stuff

Spend your time focusing on your passions and your business. We'll handle all of the technical stuff.

Built on Pantheon

We built Frosting on the most reliable, high-performance, and scalable website hosting available, Pantheon.

CDN by Fastly

With 1000s of servers in 70+ locations, Fastly moves data as close to users as possible, so we can deliver fast, personalized experiences to customers.

Payments by Stripe

Stripe is the standard in online payments. Stripe Connect allows us to accept money and pay you almost instantly.

Daily Backups & Updates

We perform nightly automated backups of your transaction database, products, and images. Plus daily code updates.

Secure Enviroment

Built-in hardened security features. Secure infrastructure, encrypted channels, HTTPS certs, and firewalls provide us with 99.99% uptime.

Support Services

We are U.S. based, not call-center script readers. We know your business, we know your customers, and most importantly we know you.

No signup fees, listing fees, or monthly fees. It's risk free.

Ready to join?

Apply to join Frosting.
Create your free seller account and complete the registration.
List your first 10 items for sale.
Once your store is live, share your items with your followers, friends, and family.

Frequently Asked Questions

Ready to sell online?